Benefit number 1. Start to tell people about how good your product is and the specific benefits it offers (rather than features if possible)
Benefit number 2. Keep going with the benefits and reasons your target market would want to advantage of this offer
This is a FREE promotion to launch our business. These XXXXX widgets retail at $XXX and we're giving them away. You only cover $6.95 shipping and handling. Act quickly while supplies last...